As a thought-leader in the petro industry, Meridian Associates offers a wide range of valuable informational resources and professional development opportunities to help petroleum marketers and business owners stay current with industry trends.

On your own time, with 24/7 access, gain valuable insights with the following courses:

Total Credit Success

Fluctuating fuel prices and volatile market forces mean your credit policies and procedures must be flawless to avoid bad debt and get cash in the door faster.  With these four 60-minute sessions, you'll know your credit team is making the absolute best decisions and taking care of your cash.

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Success Tactics for the Smaller Marketer

With this webinar series, you’ll discover the best ways to deploy your unique secret weapons, generate more sales and revenue, gain new customers, keep control over your cash, increase your company’s value and much more!  Whether you have stiff new competition or are just expecting it to heat up soon, we have the answers and you don’t even have to leave the office to get them! We understand the demands on your time. That’s why each of the six webinars in this series is limited to 90 minutes per session.

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Advanced Marketing Strategies

If you want to boost revenue and volume while keeping marketing costs down, this course provides you with the secret tactics and strategies and marketing strategies you need.  Three 90-minute sessions culminating in a concise, one-page marketing plan for your next twelve months.

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Passing the Torch - Successful Leadership Transition

When it comes to leadership transition, we see interesting approaches from micromanagement, to leaving it to chance, to sink or swim strategy, to carefully and with considered forethought preparing a plan long before it's needed.  Yes, this last choice is the appropriate one!  In three 90-minute sessions along with worksheets, resources and tools, you'll gain the foundation to guide you smoothly and successfully through any transitioning position from CEO to bulk plant manager, long-term office manager, to even a dispatcher wanting to retire.

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The Art and Science of Buying or Selling a Petroleum Company

Over the course of three 90-minute webinars, you learn Strategy, Execution (including Valuation methods) and Integration.  We show you the most common and costly pitfalls to avoid while maximizing the pay off from your deals, making your next buy/sell transaction smoother than you ever thought it could be!

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Dollars and Sense

If you or your team members needs the basics of petroleum financials (profit and loss statements, balance sheets and how cash flow works), this three 90-minute session with an emphasis on what staff level employees can do to positively impact your bottom line is a great primer.  Appropriate for any team member without financial background or the training yet to understand the key profit and cash drivers.   This program was developed specifically for SIGMA members but is now open to any petroleum company.

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The Ultimate Financial Strategies Series

This series consists of four hour-long Sessions covering the implementable steps for:

  • Financial Analysis—Income statement and balance sheet management is critical to the health of your business. Spot potentially dangerous trends before they threaten you. What does your banker really want to see on your financial statements? Given the size of actual dollars run through a fuel operation, you might be in the top 10% of your bankers client base. Carefully review your statements, optimize your strengths and negotiate those interest rates down!
  • Cash Flow—Profit and cash don’t necessarily go hand in hand. Learn the banker's method of cash flow to analyze what is happening to your cash and why! Then, Betsi will walk you through specific proven ways to increase your actual cash balance.
  • What’s Its Worth—Knowing the value of your business is the most critical information you should have at your fingertips. Learn how to find the true value of your company with Betsi’s step-by-step methods. Also, keep this valuation tool at hand and never overpay for an acquisition. Learn why EBITDA multipliers just don’t work!
  • Get Efficient or Get Out—Today’s super competitive marketplace means you have two choices -- get incredibly efficient at serving your best customers or get out of business. Learn why speed, flexibility and focus on best customers from top leadership down to the lowest level employee have never been more important. Betsi reveals the cost of the most common petroleum company system inefficiencies and how to cure them.
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